Sectors
We have run a membership body.
Now we help you run yours.
Trade associations, professional bodies, membership charities and private members clubs. Chris was the chief executive of a national membership body and grew it from 22,000 to 68,000 members. Annie led brand, communications and growth for membership and cultural organisations, delivering £1.89M of new revenue in a year and cutting churn by 15%.
What we usually find
The problems that bring
people to us.
Growth, retention, governance and change for organisations whose members can leave every twelve months.
Membership is flat or falling and nobody is sure why
Usually because churn is measured as a net figure, which hides everything useful. The first job is separating active resignations from payment failures, and first-year losses from long-tenure ones. That answer alone tends to redirect the budget.
Members cannot say what they get for the money
When a member has not used anything and has not heard from you in eleven months, the renewal invoice arrives into silence. Making value visible between renewals is unglamorous and it is where the retention is won.
Regulatory or structural change is coming
Your members’ costs go up on a date somebody else set, and they experience it as your email. Getting the posture right, whether to resist, shape or implement, is a board decision that should be taken deliberately rather than by drift.
The board is asking what the AI strategy is
The honest answer is that you should not want a separate one. You want two or three pilots tied to the corporate plan, a one-page policy and a review date.
How we help
The services that usually apply.
Why us for this
What we actually
bring to it.
- Chief executive of a national membership body, 22,000 to 68,000 members
- Marketing and growth leadership for high-profile membership and cultural organisations
- £1.89M of new revenue delivered in a single year, churn cut by 15%
- Led organisations through major regulatory and structural change
We know what a nominations committee is, why the AGM timetable governs your project plan, and why “just put the fees up” is rarely the answer. That saves you three months of educating a supplier.
Ready to be heard?
One honest conversation. No deck, no hard sell: just two partners and your business on the table.