Sectors
Doing more with less is
not a strategy.
Charities, arts and cultural organisations, and public bodies. Annie led brand, communications and growth for high-profile cultural and membership organisations, so this is familiar ground rather than a new sector to learn on your budget.
What we usually find
The problems that bring
people to us.
Audience growth, income diversification and organisational change for mission-led organisations.
Income is concentrated in too few places
One funder, one contract or one event carrying the year. Diversification is a strategy problem before it is a fundraising problem.
Audiences are ageing and nobody has said so out loud
Segmentation and customer research, then a proposition aimed at the people you want rather than the people you already have.
Restructures keep being announced and not landing
The technical part is rarely the hard part. Keeping staff, volunteers and trustees with you is where these programmes are won or lost.
There is no budget for a marketing team
Which is the normal condition, not a failure. The only workable strategy at that size is deciding what to stop.
How we help
The services that usually apply.
Why us for this
What we actually
bring to it.
- Brand, communications and growth leadership for cultural and membership organisations
- £1.89M of new revenue delivered in a single year
- Customer research, segmentation and audience development
- Change and transformation programmes, including through regulatory change
Trustee boards and public accountability change how a project has to be run, not whether it can be. We have worked inside that constraint rather than around it.
Ready to be heard?
One honest conversation. No deck, no hard sell: just two partners and your business on the table.