Sectors
Subscription businesses live
or die on retention.
B2B and B2C SaaS, platforms and technology businesses. The commercial mechanics of a subscription business are the mechanics of a membership organisation with different vocabulary: acquisition cost, activation, expansion, churn. We have spent years on the unglamorous half of that equation, which is the half that compounds.
What we usually find
The problems that bring
people to us.
Positioning, product and service marketing, pricing and packaging, lifecycle and churn. We have built a B2B SaaS platform and marketed a members network.
Growth is all acquisition and the bucket leaks
Paying to replace customers you already had is the most expensive growth there is. Fixing activation and the renewal moment usually beats another channel test.
The product is good and nobody can explain it
Positioning and proposition work, then messaging that survives contact with a sales call. Feature lists are not propositions.
Pricing and packaging were set once and never revisited
Tiers built around what is convenient to ship rather than what customers would pay separately for. Repackaging is often the fastest revenue available.
Launches happen and land quietly
Go-to-market designed backwards from the commercial outcome, with the sales, support and success teams briefed before launch week rather than during it.
Two we can point at
A subscription platform we built,
and a network we took to market.
Most consultancies in this space have advised on subscription businesses. Fewer have shipped one.
Diligence Hub
Built from a blank page
Chris devised, designed and built Diligence Hub as chief executive of FCSA: a B2B compliance platform for recruiters, umbrella companies and end clients, with payslip verification at its core. Annie runs its marketing.
Not a client engagement. Chris’s own organisation, built in-house, which is why we can talk about the parts that went wrong as well as the parts that worked.
Oskar
Marketing, end to end
Annie ran all marketing for Oskar, the private members network where agents share property above £2m. Focus groups with agents, analysis of what came back, and the HubSpot build the commercial operation now runs on.
On Oskar’s own published figures the network carries more than £3.9bn of listed property and over £3bn of live search demand across 229 member firms. Those are the platform’s numbers rather than a campaign result, and we are not going to claim otherwise. What we can tell you is what we did.
How we help
The services that usually apply.
Why us for this
What we actually
bring to it.
- Chris devised, designed and built Diligence Hub, a B2B SaaS compliance platform, as chief executive of FCSA
- Annie ran all marketing for Oskar, the private property network, and runs marketing for Diligence Hub
- Product and service marketing: propositions, pricing, packaging and launch
- CRM implementation, customer research and segmentation
- Lifecycle and retention work, with a verified 15% churn reduction behind it
Between us we have built one subscription platform from a blank page and taken the marketing of two to market. That is a different thing from having advised on it.
Ready to be heard?
One honest conversation. No deck, no hard sell: just two partners and your business on the table.