Services
A marketing director,
without the full-time salary.
Most organisations under £25m cannot justify a marketing director at £90k plus. They end up with an agency selling execution, or a junior marketer with nobody to learn from. Fractional leadership is the third option.
What this looks like
What you actually get.
Senior marketing leadership without a full-time hire. Joined-up campaigns built around your customer, not the channel of the month.
Marketing strategy and planning
Positioning, proposition, audience and a plan with numbers against it. Written so the board can read it and the team can run it.
Campaign strategy and delivery
Integrated campaigns designed backwards from the commercial outcome. We plan them, and we are still there when they run.
Brand and messaging
What you stand for, said in words people actually use. Particularly valuable when the organisation has changed but the language has not.
Product and service marketing
Propositions, pricing and packaging, launch and go-to-market. Particularly valuable in subscription and SaaS businesses, where the tiers were usually set once and never revisited.
CRM, research and lifecycle
The unglamorous work that compounds: onboarding, renewals, win-back, segmentation. Including the CRM itself when it needs building. Annie set up HubSpot for Oskar and cut churn by 15% doing this kind of work.
Who it is for
Is this you?
- Businesses turning over £1m–£25m with no senior marketer in post
- B2B and B2C SaaS businesses where acquisition is outrunning retention
- Membership organisations that need growth and retention, not just campaigns
- Teams with a capable junior marketer who needs direction and mentoring
- Boards who want marketing held to a number
Fractional engagements typically run one to two days a week on a rolling monthly basis, with a minimum of three months so there is time for the work to show. We will tell you the fee on the first call, with no proposal theatre.
Who we do it for
The markets we know well.
Same disciplines, different governance and vocabulary. All sectors.
Ready to be heard?
One honest conversation. No deck, no hard sell: just two partners and your business on the table.