Insights
Category: Marketing
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LinkedIn for chief executives who can’t share their own opinions
If you represent a broad membership you can’t simply post your views. Five categories of post that work when you can’t editorialise,…
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Fractional, agency or hire? A decision framework for £1–10m businesses
Four diagnostic questions that point at the right model, an honest treatment of all four options including their failure modes, and the…
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What a fractional marketing director actually costs in the UK
The published UK rate bands, what each engagement shape really buys, how it compares with a permanent hire once you count employer…